FLASH ASSIGNMENT

This is the flash that I made for the assignment 2C. The font I choose is Bernhard Modern. This is a elegant and formal font that is often used for invitations or greeting cards. For that reason , choosing music and images background follow these characteristics of this font.

CIRCLES AND MUSIC

This week, when I saw advertising shows about music on TV. I was very interested in music posters or flashes which were made by illustrator. One thing I liked best was the way people using circles with many colors and size, these circles were really impressive and represented well all the elements of the word “Music” such as : excitement, flying feeling .etc . In my opinion, there are reasons why people often choose colorful circles for music posters. Firstly,I think the shape of the circles are similar to the shapes of CDs or Speakers surface. In addition, a group of circles with different sizes looks like bubbles are flowing up, this element shows the flying feeling of music. This is a CD cover that I tried to make by using colorful circles and lines.

CAMERA TECHNIQUES

On Friday, I studied about Camera techniques. There are many camera techniques depend on specific effects or purposes. Kill Bill is one of my favorite movies. In this part, I want to mention about the first scenes before the battle. Firstly, the camera zooms in quickly to the man’s face who is yelling and after that zooms out to show the wider scenes in order to show the crowds of gangsters. Secondly, the movie uses “Tilt” technique to drag slowly form legs to head of the man who is wearing mask. Finally , Dolly technique is applied to show the gangsters who are running behind the doors.

http://www.youtube.com/watch?v=w0yhekN_6dw

BERNHARD MODERN FONT

Bernhard Modern was designed by Lucian Bernhard in 1973 and was first cut by American Type Founders. , Bernhard Modern seems to presage the demise of letterpress printing and the eventual rise of digital typography. Witness this comment on the typeface by its designer, Lucian Bernhard: “My aim was to get all the spice and contrast into the contour ... without counting on the ink spread.”

Bernhard Modern is an unusual face with small lowercase but very tall ascenders and short descenders. Bernhard Modern was intended to hold its color and contrast without depending on the spread of ink of the letterpress method. It has an attractive pen drawn quality which has made it a popular choice for invitations and greetings cards. The Bernhard Modern font is useful for advertising and display work.

http://www.worth1000.com/cache/contest/contestcache.asp?contest_id=3636
http://www.linotype.com/fontsinuse-b.html?PHPSESSID=c57fcdde82809753cc0ccad992b21856

PORTRAIT AS A MACHINE

This is my assignment a2a. the purpose of this assignment is creating a collage machinery face. The images that I used for the collage are Multimedia devices such as : speaker, digital mixer, condenser microphone, wires, memory cards, digital cameras. I really like digital devices, especially devices for multimedia system, that is the reason why I chose them.

EXPRESS FEELING

This is the picture I made by Photoshop program. I took the picture of myself, a street light and cropped them after that. In this picture, I expressed my feeling. The feeling of loneliness, boredom and exhaustion.

PUBLIC WELFARE POSTER

This is a public welfare poster about Penicillin. Translated into English: Penicillin- A knife has 2 blades- right using, end disease-wrong using, dandergous- using penicillin follows doctor’s instruction. In this poster, there are many good points. Firstly, the fonts is big enough for eyes catching, especially the world” KHANG SINH”( Penicillin) . Secondly, the meaning of the slogan is short, obvious and easy to understand and remember. Especially when using Popular Vietnamese Idiom : “ A knife has 2 blades” ( to show something that has both bad and good way). Finally, the picture is consistent with the message of the poster. However, the red slogan at the bottom” using penicillin follows doctor’s instruction” is quite small. By the way, this is an effective poster.

TYPOGRAPHY EXERCISE

This class, when we learned about typography, the lesson made me realize and understand that, every fonts have its own meaning, not just difference in outsides look. One word can be represented in different meanings when using different fonts. We have exercise after class about this, I choose the word “Spark” for the exercise.

1- In the first one, I used Brush Script Std font. The main idea in this one is “spark” in car racing, car engineer. It has the meaning of “power” and “speed”.

2- In the second one, I used Futura XBlk BT font . The main idea in this one is “spark” in idea, exactly is new idea. This font has the meaning of “great” and “ wonderful”.

3- In the final one, I used Weltron Urban font. The main idea in this one is “spark” in the excitement of Rock Music. This font has the meaning of “ wild” and “ crazily exciting”